The Fishmongers’ Company is one of the Great Twelve Livery Companies of the City of London, and received its first Royal Charter in 1272. Originally, the company had complete authority over the fish trade in the City of London. It’s main activities now include a wide range of charitable, conservation and management work, notably in education, medicine and the arts. The rebrand needed to give renewed focus to the company’s core values of collaboration, heritage, and sociability whilst striking the correct balance between tradition and modernity. The scope of work included a complete recreation of the heraldic full achievement, a new master logo for corporate activities, brand guidelines, stationery, banners, invitations and website.
DETAILS AND CREDIT
The Fishmongers’ Company
Design & Creative Direction
Malcolm Gilbertson – Creative Director Carl Pieper – Senior Designer Jarrett Owen – Digital Jake Harris – Animation