For Christmas 2019 Superdrug wished to push the boundaries with a radical campaign that was different, ownable and uniquely Superdrug; something that would create a stir and cause a buzz. We were invited to pitch six concepts. The campaign would need to tell a story, be versatile enough to work across multi channel print, in-store POS, social media, on Superdrug.com, and most importantly, as a window display in flagship stores. This is one route from the six proposed.
DETAILS AND CREDIT
Design & Creative Direction
Malcolm Gilbertson – Creative Director Carl Pieper – Design & Creative Direction Jake Harris – Design