Brand identity design and name creation for a new range of eco bike products. Halfords needed a range of eco friendly cleaners and lubricants for the bicycle market. They invited Weldtite, the UK’s leading bike maintenance company, to develop a new eco range – and they in turn called upon Strawberry to produce the name, brand and product design. Packaging was minimised where possible and research and testing was undertaken to ensure the most environmentally friendly processes and substrates were used. All claims were supported by documented evidence and research carried out to ensure that all formulations had excellent “green” credentials and performed to the highest standards.