‘The Northern Way’ was the name chosen for Northern Foods’ internal CSR campaign. Using playful characters and witty two-handers the campaign voiced a concise, serious message. Content and tone was intended to be entertaining and informative whilst being careful not to lecture or to be intrusive. The rollout included a company intranet site, posters, sticker vinyls, flyers, heat sensitive vending cups, and guidelines for use.
DETAILS AND CREDIT
Adrian Flute – Creative Director Carl Pieper – Design Joshua Needs – Design Grant Furniss – Developer