Carcharodon are a team of independent consultants who offer a wide range of business improvement services. Each team member has expert knowledge in specific sectors and provides training internationally - several members are also published authors. Due to a number of recent high profile client wins, Carcharodon wished to re-examine their brand image and re-present themselves more credibly. A simple, but sophisticated identity was established in line with their new direction. White foiled, duplexed colorplan business cards made for a memorable first impression, while the effect was continued throughout brochures and stationery materials.