New name and brand identity for two business performance consultants and event speakers. Elizabeth and Jean wished to establish credibility within the marketplace and have a clear differentiation from ‘life coaching’. The main distinction between themselves and competitors was their partnership - there was two of them. The ampersand became the central device within the logotype and the themes of ‘duality’ and partnership are playfully evoked through word and design. Both business cards are always presented together within a single sleeve, and letterhead and compliments slip both include a corner fold with a reveal.
DETAILS AND CREDIT
Bradbury & Outhwaite
Design and Art Direction
Adrian Flute – Creative Director Carl Pieper – Design and Art Direction Joshua Needs – Design Grant Furniss – Developer