Campaign to celebrate a new partnership between Universal Music Group and TLC Marketing Worldwide. Nearly 60% of the world’s music belongs to Universal Music Group. This campaign served to promote both their unrivalled catalogue of music, and to demonstrate TLC’s simple and intuitive redemption process – tied together with a memorable and engaging campaign delivery. The promotion was designed at group level, and executed by global markets.
DETAILS AND CREDIT
Universal Music Group
Design and Art Direction
Rob Scott – Creative Direction Ian Pittams – Copywriter Carl Pieper – Design and Art Direction James Wilson – Creative Producer Hayden Isaac – Digital